Do You Even #HASHTAG, Bro...?

Gimmie a #Pound...

Wow! Trying to reach out to people is tougher than rhino skin stew when you're broke and trying to run a business on your own. Everywhere you look there are posts, listings, advertisements, and hooks for people trying to teach you the best ways to work the system, make more sales, increase conversions, etc. Most of it is filled with vague jargon about things you've already tried that didn't work or stuff that tries to get you to spend more money on one promise or another. Charlatans. The lot of them. Maybe.

One thing that people have told me should work like a charm is hashtags. A word or phrase preceded

by a hash or pound sign (#) is used to identify messages on a specific topic. #These #little #things #are #supposed #to #get #attention. Really? I've never been any good at remembering to use them. I'm not even sure if they actually work. But anything is worth a try. Right? What else can I do?

Everybody wants you to pay for everything. Air costs money. You better not get a flat tire without your credit card in your pocket. You'll be S.O.L., my friend. It's gonna cost you five bucks to say your own name at some point in the future. Someone might put a Trademark on it. Bobby™. If you just read this, you owe me $5. I'll let it go. This time.

What does it take? 

Having a good product is not enough. Hell. Having the best product is not enough. As if making your product wasn't hard enough, trying to get the tiniest bit of notice becomes a full time job in and of itself. What are you supposed to do? What am I supposed to do? 

SEO Speedwagon.

Facebook wants you to pay for people to see your posts. We're talking about people that already like your page. People that have already signed up to see what you're up to. And... Paying is no guarantee whatsoever that these people will actually see it. WHAT?!?!

Twitter is supposed to be a big deal. What if you have more to say than space allotted? NOPE! You ran out of characters. 

Email campaigns will cost you money, now. They're going to start filtering out messages that don't come from a business address. BlahBlahBlah@GMAIL.com won't cut it. You'll have to pay for a vanity address in order to avoid being trashed before you've even made the inbox. But how long will that work.

All of these things translate into charging your customers higher prices. It's the only way to afford to stay in business. The rate at which these things change is so staggering that it makes your head spin. How do you keep up? You don't. Or you pay someone to do it for you. That means charging your customers more money so you can stay in business. Vicious cycle, anyone?

It's a lot of work. It's even more work to make it worthwhile. Remember that the next time you encounter handmade goods and/or the artists responsible.

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This time I'm being a bit selfish.

I normally use this section to showcase other artists that inspire me. This time, I have something I need to share for myself.

I wear kilts. So do a good number of the people with whom I work. No matter if it's in the Ren Faire circuit, or the Steampunk conventions, many kilt wearers in these circles have found it difficult to obtain kilt pins geeky enough to suit their personalities. I know. I've asked. Why stop at kilt pins? Earrings, tie tacks, cravat pins, etc. I want to make them for the con folk in need. I want to make them Geeky. I know how. You can help.

Take a look at the video. Then check out the link below.

See the Campaign here




See you on the Dark Side,

Inflation. Thy Name Is 'Merica.

The Time I've Been Dreading Has Come...

What I wouldn't give for an angel investor. Wings of gold that drop feathers everywhere. A leaky halo of cash couldn't hurt. It's not easy trying to build a business on your own when you've started with practically nothing. Dark Side Customs was started with $100 and the hope that I could build something beautiful. It's become a lot more complicated than that. 

I've been keeping my prices as low as I can because I remember what it feels like to see something I absolutely love and not being close to able to afford it. It's heartbreaking. Have you ever felt that? Then you are my people.

What does it take?

Some say looking successful is half the battle. Well... in an economy like ours, that battle will take quite a few more weapons to win. As a (mostly) one man operation, I'm designing product, manufacturing product, photographing product, editing photographs, writing copy, posting listings, marketing product, practically begging to be noticed, and feeling the sting when no one is buying.

Some say it takes money to make money. But what you you have no money? Not too many people think about the money spent by the artists when looking at the final product. In America, it's all about getting the bargain. I'm not going to go into actual numbers. But let's look at what I have to do on my end.

1. I have to buy my tools.
   
2. I have to buy my metals
3. I have to buy my gemstones.
4. I have to buy gas and oxygen for my torch on a regular basis.
5. I have to buy my leather.
6. I have to buy leather dye.
7. I have to buy packaging materials like envelopes, bubble wrap, boxes, bags, etc.
8. I have to pay for miscellaneous materials like bead wire, acrylic, chemicals, etc.
9. I have to pay for each and every listing.
10. I have to pay to renew the listings when items don't sell after a time.
11. I have to buy displays for events.
12. I have to pay to vend at events.
13. I have to pay for electricity to run my lights and tools.
14. I have to pay for the place in which I work. 
15. I have to pay myself a wage for my work. (Something I've been neglecting for a long time.)
16. I have to pay for childcare so I can actually have time to work.
17. I have to pay for phone and internet in order to do business.
18. I have to pay for gas, tolls, and insurance on the vehicle that gets me to vending events.
19. I have to pay for marketing and advertising. 
20. I have to pay for web hosting.
21. I have to pay taxes. (That's a big pain in the... nevermind.)
22. I have to pay for casting and other services I don't yet have the tools for.
23. I have to pay for sales help. (That's every once in a while.)
24. I have to pay for lodging at events away from home.
25. I have to pay for photography equipment in order to photograph my product.
26. I have to pay a portion of each online sale to Etsy even after paying for the listing.
27. I have to pay a portion of every credit card sale to Square for in person purchases.
28. I have to pay for postage/shipping on all online sales. (Much more than a simple stamp.)
29. I have to take time out to write these blogs. (Time is Money. I never realized how true that was until I started trying to run a business.)

There's more. I just won't get too crazy with this list. The costs for all of these things goes up all the time. But you can see that there is a lot more going on in the background than most people ever think about when they say insulting things like: 

• How much will you give me off if I buy two?
• I can get this online for less.
• You can cut me a break, right?
• Will you take... (enter amount far less than the price of the item here)?
• I could have made this.
• 
  

Here's something I found just moments before I finished typing this post. It explains a lot. I think everyone should watch. I'm trying to figure out just how to apply it to my work.

*****

(You Should Totally Subscribe To David Picciuto's YouTube)

*****

So what's next?

No beating around the bush. Prices are going to have to rise. I've put it off for so long. So many people have told me that I need to raise my prices. They tell me I need to charge more because my work is worth more. I've just been so worried about people not being able to afford my work that I've been making the big mistake of making it so that I can barely afford to stay in business.

A few of my friends - people more successful in business than I - have gone out of business after the disaster that was 2015. They were fellow event vendors. Part of the issue was that they weren't charging enough for they're work. Not charging enough actually had the opposite effect of what you might think. Charging too little actually stopped people from buying. Couple that with the fact that attendance was at an all time low for a great many of the shows we did throughout the year... DISASTER.

I guess it's time to light a fire under my backside. I'll see you on the Dark Side.
http://www.DarkSideCustom.etsy.com

---

Speaking of FIRE

It's time to focus on another of those inspirational people I've encountered along my journey.

Michelle Greenwood is an amazing artist, first rate pyrographer, a true inspiration, and a friend.

What is a pyrographer? Let's take a look at this. “Pyro” = fire; “Graphy” = writing. Pyrography means, literally, “fire-writing.” Pyrography, also called woodburning, is done with a tool similar to a soldering iron. (I kinda stole that from her sight. She said it a bit more eloquently than I would have.) One look at her work will leave you breathless. It's all done by hand. It's all imbued with the spirit of love.

Whenever I catch a glimpse of her works in progress, I feel an overwhelming urge to hone my own craft. Then I see the finished pieces. It's Pyromantic Genius from the hands of a Fire Goddess. Don't take my word for it. See for yourself.

“Tales of Beedle the Bard” Faux Book Box - From http://greenwoodcreationsstudios.com

A little from the artist:

I hold degrees in Japanese and Creative Writing, but art always has been, and probably always will be, my passion. I also dabble in costuming, pen and ink, and embroidery, but I like pyrography the best.

I enjoy pushing the boundaries of what is traditionally considered “pyrographic art,” using the medium to render themes that are unusual for the art form, and constantly testing and improving my skills and techniques.

Also, fire.

Most of my pieces are of a Pagan or Earth-centered theme. However, I love both history and re-imagined histories (like steampunk), and frequently work with those themes as well.

While I find the raw materials in many different places, all of the work you see has been hand-drawn and hand-burned by me. I don’t use any routers, engravers, or laser-etching machines.

What does this mean to you? This means that your piece, even if it is a pattern that I have burned a hundred times before, is going to be unique. No one will ever have exactly the same piece you have.

Every piece is a one of a kind work of art.

Check her out.

You can find more of Michelle's masterpieces by clicking one of the links below:

http://greenwoodcreationsstudios.com

http://www.facebook.com/GreenwoodCreations

http://www.zazzle.com/greenwoodcreations

A New DSC for 2016 - It's About Time!

Procrastination Sucks!!!

Hello, Dear Friends.

It's been quite some time. I have to admit that I'm actually not very good at this blogging thing. I know what I want to say. It just becomes a challenge to figure out how to get it from my brain to my fingers. I guess I just need practice. 

So... Let's get to it.

2016 is going to be a year of change. What a struggle it was to get here. 2015 was one of the toughest years I've ever faced. I guess you can call it a Murphy's Law kind of year. I've lost my mind a few times. I've felt like giving up more than a few times. I've learned quite a few valuable lessons. What do I do with it all?

I've always known that one of my biggest problems is procrastination as a result of the fear of failure. It's not a new topic. I know that I've touched on it somewhere in previous blogs. There have been so many times that I've delayed projects due to the fear of failing. So many projects were never started. It has kept me wondering how far I might have gotten without that monkey on my back.

It's not always projects that involve making jewelry. There are so many other things that should have been done that just never made it past planning.

Putting on my Big Boy Pants...

One of those neglected projects involves the creation of a campaign to move the vast majority of DSC production out of my livingroom and backyard, and taking it a step further into the real world. I've been wanting to do it for quite some time. I will be making that campaign a reality this year. Just you wait and see.  

The BIG Picture...

I'm making some investments that will serve to make it impossible for me to not move on my ideas. Some of those ideas involve marketing. I'm sure you don't really want to sit here and read about marketing strategy and the like. Don't worry. You won't have to. 

I will tell you that the investments are more time than money. But there is one seriously cool investment that falls into both categories. 

As (sort of) a One Person Operation, I do most everything on my own. I design my product. I manufacture my product. I market my product. I hopefully sell my product. I repeat. That means that - somewhere in the middle of all this - I photograph my product. I edit those photos for size and clarity. Then I post those photos on Etsy and various social media outlets in the hopes that they're seen. Well... I've just purchased a mini photography studio to set up in my livingroom. This will make it so much easier to work with the models I've been wanting to work with. It gives me fewer and fewer excuses as to why "I can't do it right now". It's a major step for me. I'm more than happy to take it. In fact... I've already started making the plans. Not just making plans in my head. I'm talking about making plans with the people I would like to have involved. I'm practically bouncing while typing this.

I'm sure there's much more I could tell you. But you didn't come here to read a novel. And I don't want to give everything away in one shot. That just wouldn't be fair to either of us. This isn't bad for my first blog in a couple years. I'll be back. I'll also be incorporating video logs (vlogs) into the mix. It's my way of keeping us more closely connected. Together, we can make DSC the great adventure we all want it to be.

Have a beautiful everyday. I'll see you on the Dark Side.

---

A bit of inspiration...

One of the things I liked to do in my previous blogs was to introduce you to other people that inspire me. That's what I'm going to do right now. 

I've always wanted to try my hand at pottery. I've also been wanting to learn how to knit forever. I'm pretty sure I won't be doing it any time soon. I've got enough on my hands. However, for those of you that love mixing the super cool with the super practical, you might just want to take a look at this.

Rustic Knitting Bowl - By Rehndell Masi

The Magic of the Potters...

I've recently become connected with a group of pottery rockstars. That's right. Pottery rockstars.  The piece you're seeing in the photo to the right is made by one of them. Her name is Rehndell. (www.etsy.com/shop/RehnWorks)

Here's a little bit from the lady, herself:

"I have a lot of hobbies and love to learn new artistic ways of expressing myself. I am a mostly self taught artist, with the exception of throwing; I have the privilege of studying under a wonderful Korean potter, at the Brickhouse Pottery Studio in L.I.C. New York. 

For a while I would make things solely for my friends and family; however, I started to get requests from friends of friends and strangers for my work. Now I hope to use Etsy as a way to branch out to a larger audience, with the end goal of being able to support myself through my work. So take a look around, and if you have any questions feel free to ask!"

Handmade Ceramics, Yarn Bowls, Tea bowls, Nesting Bowls, Ceramic Buttons, Soup Bowls, Korean Pottery, Succulent Planters, Mugs, Tumblers, Knitting Bowls

Keep a lookout for upcoming sales and ceramic clearance! Every Saturday we host kids clay classes at the Artist and Craftsman Supply Store in LIC. Check out their events page for more info :

https://www.facebook.com/ArtistCraftsmanSupply.LongIslandCity/events

You can follow us on Instagram @rehnworks.

---

Brown Tankard Beer Stein - By Rita Varian

Also Keep An Eye On...

Another magical potter you'll want to look out for is Rita Varian (www.ritavarian.com).

Rita Varian is a ceramic artist living in Long Island City, New York. She creates handbuilt sculpture and functional art. 

​

Rita Varian earned her BFA from the New York State College of Ceramics at Alfred University, and her MFA at the State University of New York at New Paltz. She is an associate member of Brickhouse Ceramic Art Center.

Her style is unique, intriguing, and fun. I'm determined to own one of her tankards. We'll be talking about that very soon. Very, very soon.

The Future is Sweet

Bouncing around inside my head are these crazy thoughts about the future. My wife, Xenia, and I just had a beautiful baby boy on October 11th. (Well... she did all the having. I just planted the seed.) It's amazing to look at him and realize that this tiny, adorable thing keeping us up at night is a living being. It never fails to amaze me. 

I know that, one day, he's going to start asking questions. He's going to start trying to find his own way in life and he's going to need guidance, answers and someone to look up to along the way. I think that's the biggest reason Dark Side Customs means so much to me. DSC is not a hobby. It's not just making jewelry and trying to sell it online and it's not just a home business. It's a portal to a better, brighter future.

I used to dream about owning a store and having my wife and kids be a major part of daily business. I guess I'm a bit old fashioned in that regard. Shareholders... BAH!!! Family is the key. I refuse to let the concept or idea of the "Mom & Pop Shop" die as long as I have breath in my body. Even if my children don't take over where I leave off, I want them to know that they can do anything they set their minds to. It's a concept I still trying to learn for myself. I'm so happy to have the love and support of my amazing wife. She's the perfect tutor for this life lesson. 

I'm growing just as much as our little boy. I'm learning and trying my best to put everything I learn to good use and not be so afraid to fall flat on my face. I've been there. It hurts; only for a moment. Then we move on.

I'm moving on to a future of my own design. 

---

The Little SteamPunk Goddess 

STEAMPUNK: a subgenre of speculative fiction, usually set in an anachronistic Victorian or quasi-Victorian alternate history setting. It could be described by the slogan "What the past would look like if the future had happened sooner."

~From the Urban Dictionary~

I'm sure that, even if you're not a part of the culture, you've come across some steampunk-inspired... something in recent days. I remember passing by Bergdorf-Goodman and Saks 5th Ave, a little over a year ago, and seeing their window displays had been made completely steampunk. It's contagious.

My darling wife - when she was still just my darling girlfriend - introduced me to "SteamPunk" as a culture. I knew about the idea of it from movies and books and various other media but never knew there was a name for it. I also never knew that it could be so infectious. I got my first taste and I was hooked.

Now... I can never just do things the way I'm told. Just ask any of my high school teachers. I always have to mix it up and add a bit of myself. I'll get the job done if I can have a little fun. This is why my work isn't like everything else you'll see out there.

138 Willoughby St

Brooklyn, NY 11201

You can, however, see my work out there from time to time. I'll be vending at Dekalb Market for the holiday season.

From November 26th until December 24th, I'll be there every Saturday and Sunday. It's a great place to shop local, eat local or just hang out. It's sweet.

---

And... Speaking of sweet...

Large Thumbs Cookie Jar made by Robyn Frank

My figure is in jeopardy of expansion from cookie consumption. I tried these cookies at Dekalb Market and ate an entire sleeve. I even tried to save some for later. I tried to keep myself from eating them all. I tried to no avail. These are some damn good cookies.

Robyn Frank is just as sweet as the cookies she makes. I read all about the family history behind the captivating confection but I want you to find out for yourself just what these cookies are all about. 

"Each cookie is rolled in the palm of my hand and then finished with my thumbprint. I used to make these cookies alongside my mom, Barb, in the kitchen while she made them for all neighborhood special occasions."

~From Robyn's Etsy listing

Surrender to your sweet tooth and grab a fistful of these cookies. Go to the Etsy shop: http://www.etsy.com/shop/FrankysThumbsCookies

Or just visit: http://thumbscookies.com/

~Bobby~

Raising The Bar, Baby

So...

Tri-Stone Opal & Purple CZ

October has proven a bit chilly but things in the D.S.C. family are heating up. New stones, new metals & a lot more pieces made completely from scratch. That's what we're up to here.

I've been in my workshop with some sterling silver and some really cool, new gems like rubies, spinel, emeralds and more. Xenia and I have been coming up with designs together. It has truly become a family business and it's growing by leaps, bounds and contractions.

That's right. Contractions.

Along with expecting new designs, we're expecting a new member of the D.S.C. family. A priceless jewel. Due later this month. Our new baby. Hence the big push for opal. Our little one's birthstone. It's also one of my favorites. I already have a piece made for our little one. You'll get to see it when it's on the baby. Check back from time to time.

---

I've always had an attraction to shiny, sparkly things. When I was a toddler I used to go to department stores with my mother and spend a good amount of time staring at the Swarovski Crystal case. The way the light played off the surface of the facets always made me feel relaxed. The same could be said about stones like moonstone and labradorite. 

South Australian Opal Triplet

Later, I found opals just as - if not more - appealing. It was on a trip to a jewelry store to pick up a gift for a friend. I couldn't have been more than nine or ten years old. I stood in front of a case of opal jewelry and drooled. I didn't want to look away. The shimmer and shine was different but the fire in the stone just seemed peaceful.

"Opal's internal structure makes it diffract light; depending on the conditions in which it formed it can take on many colors. Opal ranges from clear through white, gray, red, orange, yellow, green, blue, magenta, rose, pink, slate, olive, brown, and black. Of these hues, the reds against black are the most rare, whereas white and greens are the most common. It varies in optical density from opaque to semi-transparent. For gemstone use, its natural color is often enhanced by placing thin layers of opal on a darker underlying stone, like basalt."

~From Wikipedia~

Look out for more opal jewelry from the Dark Side.

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Anubis Egyptian Sterling Silver Ring 

Inspiration comes from a great deal of places. This time it's coming from Italy. I've never met the owner of this shop in person but we have corresponded via Etsy. His name is Arosha Luigi Taglia and his Etsy site is full of awesomeness like the Anubis Ring to the right.

"My work ranges from visual arts (sculpturing, painting, digital art) to jewelry design. I like to experiment with every material possible - plastic, silver, gold, metals, textiles, vintage pieces etc..

My work is presented in art, design, fashion and jewelry galleries all over the world."

~From Arosha's Etsy Profile~

Make your way to his shop (http://www.etsy.com/shop/arosha) and take a look at some of the beauty he creates. Let him know you were sent by Dark Side Customs.

---

~Bobby~